Privacy Policy

Last updated: September 8, 2026

NuvliBaby operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction through the Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been properly de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from that information:

• Contact information, including your name, billing address, shipping address, telephone number, and email address.

• Financial information, including credit or debit card details, financial account information, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the products you view, add to your cart, save to a wish list, purchase, return, exchange, or cancel, as well as information about your previous transactions.

• Communications with us, including information you provide when contacting us, such as when you submit a customer service request or complaint.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you access, browse, or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, place an order, or otherwise provide us with your personal information.

• Automatically through the Services, including information collected from your device when you use our Services or visit our website, as well as through cookies and similar technologies.

• From our service providers, including companies that provide technology, payment processing, order fulfillment, shipping, analytics, customer support, or other services on our behalf.

• From our business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal information to provide the Services and fulfill our contract with you. This includes processing payments, managing orders, remembering your preferences and products you may be interested in, sending account and order notifications, processing purchases, returns, exchanges, and other transactions, creating and maintaining your account, arranging shipping, facilitating returns and exchanges, allowing you to publish reviews, and providing a personalized shopping experience. We may also use your personal information to recommend products related to your purchases and to improve the Services.

• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending advertising or promotional communications by email, text message, or postal mail. We may also display advertisements for products or services on our Services or other websites, including advertisements based on products you previously purchased, viewed, or added to your cart, or on other activities you performed through the Services.

• Security and fraud prevention. We use your personal information to authenticate accounts, provide a secure shopping and payment experience, and detect, investigate, or take action regarding possible fraudulent, illegal, harmful, or malicious activity. If you create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other account information with anyone.

• Communicating with you. We use your personal information to provide customer support, respond to your questions and requests, deliver the Services effectively, and maintain our business relationship with you.

• Legal purposes. We may use your personal information to comply with applicable laws and valid legal processes, including requests from law enforcement agencies or government authorities. We may also use it to investigate or participate in civil discovery, actual or potential litigation, or other legal proceedings, and to enforce or investigate possible violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

• With business and marketing partners that provide marketing services or deliver advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will process your information in accordance with their own privacy notices. Depending on where you live, you may have the right to opt out of the sharing of your information for targeted advertising and marketing based on your online activity across different merchants and websites.

• When you direct us, request that we do so, or otherwise consent to the disclosure of certain information to third parties, such as when we share information with a shipping provider to deliver your order or when you use social media widgets or login integrations.

• With our affiliates or other companies within our corporate group, if applicable.

• In connection with a business transaction, such as a merger, acquisition, restructuring, or insolvency proceeding.

• When necessary to comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, or similar requests.

• When necessary to enforce our Terms of Service or other applicable policies, or to protect or defend the Services, our rights, or the rights of our customers and other individuals.

Our Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve the Services.

To provide and improve the Services, information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than your own.

We also use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and the Shopify platform.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests relating to the exercise of your rights concerning Shopify’s use of that information.

For more information about how Shopify processes your personal information and the rights you may have, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow a link to a website that is not affiliated with or controlled by us, we recommend reviewing that website’s privacy policy, security practices, and terms and conditions.

We do not guarantee and are not responsible for the privacy or security of third-party websites, or for the accuracy, completeness, or reliability of information they contain.

Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may be visible to other users of the Services or users of those platforms. Neither we nor third parties may be able to control how that publicly available information is subsequently used.

The inclusion of a third-party link does not, by itself, mean that we endorse the content of that platform or its owners or operators, unless expressly stated otherwise through the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the information provided below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information belonging to individuals under the age of 16.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee absolute security. Information sent to us may not be secure while it is being transmitted. Please do not use unsecured communication channels to send us sensitive or confidential information.

How long we retain your personal information depends on several factors, including whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be limited or denied where permitted by applicable law.

• Right of access. You may have the right to request access to the personal information we hold about you.

• Right to deletion. You may have the right to request that we delete personal information we hold about you.

• Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.

• Right to data portability. In certain circumstances and subject to applicable exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.

• Communication preferences. We may send you promotional emails. You can unsubscribe at any time by using the unsubscribe link included in those emails. If you unsubscribe from promotional communications, we may still send you non-promotional messages relating to your account, orders, transactions, or customer service requests.

Additional Rights for EEA and UK Residents

If you live in the European Economic Area (“EEA”) or the United Kingdom, and subject to the exceptions and limitations provided by applicable law, you may also have the following rights:

• Right to object to or restrict processing. You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

• Right to withdraw consent. When we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

You may exercise any of these rights through the options made available through the Services or by contacting us using the information provided below.

For more information about how Shopify processes your personal information and the rights you may have in relation to information processed by Shopify, please visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of your privacy rights.

We may need to verify your identity before processing your request, as permitted or required by applicable law. You may also appoint an authorized representative to submit a request on your behalf. Before accepting a request from an authorized representative, we may require proof that you authorized that person to act on your behalf, and we may also ask you to verify your identity directly with us.

We will respond to your request within the period required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our response or submit a complaint to your local data protection authority. If you live in the EEA, you can find a list of the relevant data protection authorities on the European Data Protection Board website.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the EEA or the United Kingdom, we will use recognized transfer mechanisms where required, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority. This does not apply where the information is transferred to a country officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date, and provide any additional notice required by applicable law.

Contact Us

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your privacy rights, please contact us:

Email: nuvlibaby@gmail.com

Mailing address:
NuvliBaby
Carrer Calvario, 49B
46117 Bétera, Valencia
Spain

For the purposes of applicable data protection law, NuvliBaby is the controller of your personal information.